Slow Fashion Made in Vienna / Austria since 2006
austriandesign.at offers slow fashion and fashionable accessories made of natural materials in a changeable design.
The preferred topic of austriandesign.at is the scarf. The scarf, in its basic form a rectangle, is interpreted and modified, but also changes to the familiar and / or questions traditional design principles that the scarf becomes clothing, a changeable, variable, multifunctional, reversible garment for women.
Handfelted silk scarves – unique “Made in Vienna”
It all started with the hand-felted silk scarves, which are now 100% handmade in Vienna. The technical know-how enables a modern interpretation of the old Japanese technique of felting with its unique character and is unique. The old technique of felting, the creative interpretation of the theme “scarf” in form and design, as well as the unique character of the pieces, is significant for this collection.
“For me it is “ playing with shape ”, because a scarf doesn’t always have to be a rectangle. It can also be graduated ends, in the round, … worked and implemented with this extraordinary felt handwork -very unique.” says the designer Karin Merkl.
Convertible knitwear and accessories made of merino wool – favorite items for your everyday life
This was followed by “Playing with the function” , because when the designer designed hooded scarf, ONE hole scarf, loop scarf, … this was no longer possible with the elaborate felt technique and also not sensible. She made the models in knitwear from eco-certified, extra-fine, mottled merino wool and applied the same quality criteria as for the silk scarves: Both sides equally beautiful. Both sides in different looks. No plain-colored material. As a result, she achieved that the models are reversible, better coordinated with the basic wardrobe and can be worn more and longer for longer due to the changeability and changeability. With minimal interventions, such as short seams, small cut outs, … StolaCape, JackenCape, Cape, DreieckPoncho, MantelCape, pullover, dresses were created.
This is how knitwear and fashionable accessories such as scarves, hats, and gauntlets made of merino wool have emerged since 2006, which become favorite items in everyday life!
Unique sustainable summer knit made of viscose
In 2018 Karin Merkl began designing a knitted collection made of mottled viscose, a sustainable cellulose (wood) yarn in a linen look for the summer, and made the same demands on the merino wool collection: Offer models in a minimalist but special design with a large selection of colors and color combinations for a capsule wardrobe, taking into account the zero-waste philosophy and sustainability criteria.
With this knitting collection, knitting two differently colored threads creates a stripe pattern that always turns out differently. Unique models are created and are significant for this collection.
Authenticity can be recognized by the fact that it keeps returning
The following applies to both knitting collections:
Made in Austria , because knitted and handcrafted finishing takes place in a small knitting factory near Vienna.
The collection is growing , because three to four models are added every season, which in turn harmonize well with the previous models and can be combined.
Zero-Waste , because many models are developed from the rectangle or the waste is deliberately kept small. This zero-waste attitude is an essential contribution to sustainability and resource conservation.
Nomen est omen . Every model has a name. They are word creations that indicate the changeability, the special.
Slow Fashion , because the pieces are in a timeless design, in high quality in material and processing, with good wearing properties and the greatest possible environmental and social compatibility, so they outlast seasonal trends and have a long lifespan.
Ideally suited for a “Capsule Wardrobe” , in German “Capsule Wardrobe”, which consists of a few selected pieces that you like, that fit perfectly, are of high quality and seasonally over can be worn for a longer period of time. The motto is less consumption and more sustainability, slow fashion and minimalism are the keywords.
Slow fashion for a minimalist wardrobe
It is characteristic of the designer that she likes to question, such as the shape of the scarf, traditional design principles or classic design types. So she deals with the classic shirt dress, with the classic neckline shapes, with “Less is more in fashion.”
A collection of blouses and dresses has been created since 2018 and creates modern interpretations of classics, the blouse and the dress, with clear cuts and surprising details, modern tailoring, classic Tailor-made craftsmanship translated into the here and now, made of high-quality silk in a wide range of colors. This enables an individualization of the offer, which knows no other. This corresponds to the zeitgeist in which more and more individuality and authenticity is required. With this collection, austriandesign.at offers uniqueness – not always the same uniform and standardized.