• Austriandesign Slide

The time for opportunities to break new ground is now


The time for opportunities to break new ground is now!
Let’s design them together!

Our recommendations:

Let’s practice with confidence.

Confidence is an attitude that brings us closer to acting and changing. There is something to be confident about and at the same time asking about the future. She asks: What can I do, what are my skills? What can I do? What is changing and how can I go into it myself?

In the Zu-versicht – this is already looking AND looking inside.

In the confident, we no longer ask „how will the future be exactly?“ (no one can know), but „what can we do for the future“? We assume our inner responsibility for the future, and thereby we MAKE the future.

Together we are confident, because confident people consider something possible that they themselves cause.


Of course it is not!

While the pandemic and lockdown all over the world have brought the economy to a standstill and each of us – dealers, brands, manufacturers – has been affected, it is all the more necessary to ensure that we act in a humane and equal manner along the entire value chain. < / p>

Of course it is not!

Therefore, I would like to thank you for placing your trust in me and my partner companies – the knitting factory, the tailoring, the felting studio and my suppliers -, placing orders with us and keeping your loyalty to us even in these times.

Thank you very much for your loyalty and loyalty „Made in Austria“.


Comply with the seasonal cycle.

We recommend maintaining the seasonal structure by selling summer goods in summer and winter goods in winter.

Price reductions for remnants will only be granted at the end of the season.

This reflects our appreciation for people, animals and nature.


Let’s stay agile!

We offer that you can add to your range at any time by reordering models and colors. Because, contemporary quality is always in fashion and so you get the opportunity to present and reposition your range again and again.

We also offer you to fulfill individual customer inquiries and orders and if the desired item is not in stock, it can be knitted within a short time.

Our offer to you: reorder possible at any time.


Let’s keep in touch!

Times are changing and we’re all in the same boat. Let us know your concerns.

#Together we create more


Our way: Slow Fashion Knit „Made in Austria“ since 2006.


  • 100% pure natural material is knitted: extra-fine, mottled merino wool
  • knitting is carried out in a family-run knitting factory in order to maintain the high standards of quality, design and flexibility
  • knitting is carried out in the vicinity of Vienna in order to keep the CO2 footprint small
  • is not designed to follow every trend, but the collection is growing
  • the earlier models can always be combined with the newer ones, so a long lifespan of the models is implied
  • Repair service for your favorite items at cost price is offered


It is the future-proof idea of ​​a sustainable capsule wardrobe „Slow Fashion Made in Austria“. Let’s go together and respect people, animals and nature.


At this point we have 2 articles from recognized specialists to read.

TIP: You can click on each one to go directly to the post.

Matthias Horx: „What comes after the crisis? – A trend analysis“

Li Edelkoort: „Stillness silence – the most important trend for autumn / winter 2021/22“



What comes after the crisis?

A new trend analysis by futurologist Mattias Horx.


One thing is certain: the crisis and its profound turmoil are followed by new spaces of opportunity. The coming months will be a decisive moment for all companies to set the course.

Is it possible to jump into a resilience movement towards new, glocal and adaptive networks?
Are we developing towards a resilient society?
Or is there only the way out to an old and then tougher competition?
The time for chances for new ways is now!


„The corona crisis marks the beginning of a long renewal cycle of the economy. „ In his new analysis, futurist Matthias Horx postulates three phases of renewal that help companies understand what they have to adjust to in order to emerge from the crisis as a winner
Phase 1 – Destruction and re-vision: Whatever it takes!
Premises: health, safety and liquidity
Phase 2 – Window of opportunity: Now or never!
Premises: identity, creativity and speed
Phase 3 – adaptation and new models: Manything goes.
Premises: glocalization, digitality and adaptivity

“The roadmap into the economy after Corona does not follow a straight line, rather we will experience adjustment processes on different levels and at different speeds. For companies, the most important thing is to switch to learning mode. Because even the slow „restart“ of the economy will take place under „abnormal“ conditions. Improvisation, finding roles and letting go of old routines are therefore on the agenda. In the midst of the crisis, this requires a creative mindset and a culture of wanting to learn.

The 2020s will be a decade of resilience. „

You can read the whole white paper HERE.


Source: Matthias Horx: „The economy after Corona“, April 16th 2020
Resilience: The ability to adaptively adapt to changing environmental conditions. Mental resilience / ability to survive difficult life situations without lasting impairment.



Mattias Horx

© Kurier/Juerg Christandl




„Stillness – Silence“ – the main trend for fall / winter 2021/22

by the renowned trend researcher Li Edelkoort


Disruptive force of the Covid-19 crisis by Lidewij Edelkoort

The first sentence, with which the seminar is announced: „We take a break to catch our breath.“ And further: „People are finally ready to change their way and release the bonds of their addiction to shopping. „Or:“ As if interrupted by a comma, we take the time to think about the meaning of our life and our work. „

That doesn’t sound like autumn 2021. It sounds like the moment of pause that the corona crisis has just brought us to. What Li Edelkoort predicts for the fall of next year could soon be true: “A feeling of liberation and lightness will be the result. That does not mean that we will stop doing beautiful things – on the contrary. ”

Li Edelkoort has been one of the most important trend researchers in the world for 35 years. Her predictions for the season after next sound almost as if she had foreseen the crisis. We stay at home to slow the spread of the corona virus. We work from home and work for the home office to dress normally. From a fashion point of view, “normal” in this case means: the new trends for spring. For example, the trouser suit with knee-length trousers, the men’s shirt, a deconstructed trench coat for everyday walking, and a few 90s comebacks.

But not only because productions are made more difficult and consumer behavior has slowed down for a long time, the question arises:
What do we really want to wear when the corona crisis is over?

Together with other experts, Li Edelkoort is certain that the corona virus is „the best thing that could have happened to the environment“. A provocative thesis, with a lot of truth in it. The awareness of brands, designers and consumers is already changing.

In an interview Edelkoort predicted three weeks ago: „The virus will show us how we can act more slowly and ensure a better environment, even in large format.“

What will be the result?

„We are entering into a quarantine of consumption in which we are happy with a simple dress and rediscover old favorite pieces that we already have.“ Afterwards, you don’t want to stuff it with random, fast-moving trends.

Most of the new collections of the fashion houses for the next year are being created in the designers‘ home office, in video conferences and with a changed mood. Instead of producing one collection after the other and fresh drops in between for more Instagram influence, you can now finally get back to the real values.

Designers would no longer have to design so many things in the future, but each one with soul. Less and better, sustainable and extraordinary. „Artisans have a future,“ said Li Edelkoort in an interview with the industry magazine Business of Fashion. This goes hand in hand with a return to local know-how.

Clothing with soul is made from local handicrafts.


Source: Harpersbazaar: Fashion After Corona



Li Edelkoort

© John Phillips